No. 11-20 of 25 Books
Forty Years of Selling Volvo
Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
Car Company
The maverick who helped spearhead Chrysler's creative renaissance draws on 30 years of experience to tell organizations of all kinds how to harness the creative power latent in their workforce -- without sacrificing financial discipline or analytic rigor.
Honda Book of Management, The: A Leadership Philosophy for High Industrial
Success
Honda's Global Local Corporation: Japanization the Honda Way
The Honda Motor Company made its first car only thirty years ago in the early 1960s. Yet by the
early 1990s Japan's innovative latecomer had pioneered a new breed of multinational enterprise
- true manufacturing on a world scale. This book tells how Honda's strategic decision-making
process has enabled it to confound the predictions made only a decade ago that Japan's
car-makers would never succeed outside their home base because that would require an
impossible Japanization of the West. Manufacturing, research and development, sourcing of
components, human resources and labour relations, collaboration with Western firms, political
controversy, and the role of concepts and ideas, are all subjected to close scrutiny in this
absorbing and pathbreaking analysis of Honda's global local corporation. Andrew Mair's book
is a must for anyone in business, government, trade unions, academia or elsewhere who wishes
to keep up to date with the cutting edge in multinational corporate practice for the 1990s and
beyond.
Mitsubishi Motors in Illinois: Global Strategies, Local Impacts
Are state and local economic incentives to attract new firms worthwhile? Mitsubishi Motors in Illinois provides in-depth analysis of the
incentives offered to land Diamond-Star Motors, the plant's labor force, supplier organization, and its community impact to answer this
question. The authors conclude with a benefit-cost analysis of the incentive package at the community and at the state level. Written in
nontechnical language, the book is intended for planners and administrators in state and local government, economic and business
development officers, and international corporate management, as well as economists and public policy analysts.
Mitsubishi, The: Its Challenge and Strategy
My Years with General Motors
Management insights from one of the true giants of American business
NAFTA: Honda Motor Company or Free Trade in the Real World
Nissan Enigma, The: Flexibility at Work in the Local Economy
Nissan Report, The, a Bold New Blueprint for Successful Innovation in American
Business
Nissan gathered the input of top thinkers in a variety of fields to help creatively plan and
research products. Their resulting report tells not only how to make good, responsible products,
but how to uncover valuable insights into how any company can keep a fresh, bold perspective
on its identity.
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