No. 21-25 of 25 Books
Powered by Honda: Developing Excellence in the Global Enterprise
Managers learn all about the revolutionary techniques behind Honda of America's record success and how to apply them to their own
companies. In Powered by Honda managers, for the first time, get the full story behind Honda America's meteoric rise from a struggling
Japanese transplant to an American automotive giant. The authors detail the evolution of Honda's supply-based excellence program which,
among other things, entails developing great suppliers rather than merely leveraging existing ones.
Saturn Difference, The: Creating Customers Loyalty in Your Company
An insightful look into how Saturn earned its outstanding record of customer loyalty, and how other companies can do the
same[Have you been Saturnized? Many people across the country can make that claim, thanks to the company's renowned style
of conducting business that keeps their customers happy and coming back to purchase again and again. In an industry where
customer loyalty rates typically range from 30% to 40%, Saturn excels at close to 60%. Why do so many businesses stumble
where Saturn walks tall? How can they learn from Saturn's example?[Marketing expert Vicki Lenz answers these questions as she
explores how Saturn built its exceptional customer service reputation, using their successful methods as a role model to
demonstrate how any company can create positive relationships with their customers, fulfill their needs, and turn one-time buyers
into repeat-purchasing, loyal clients. Lenz, a satisfied Saturn customer, takes a unique approach by writing from the customer's
perspective. She focuses on why Saturn buyers are so loyal, letting the reader hear directly from the customers themselves and
extrapolating lessons from their feedback that are useful in any industry. She covers the steps companies can take to gain
customer loyalty, including how to create interest, how to help customers feel welcome, how to solve problems, and how to
communicate after the sale.
Toyota Management System: Linking the Seven Key Functional Areas
Toyota Production System: An Integrated Approach to Just-in-Time
Discusses Toyota's Just-In-Time manufacturing system - a system which considers how to adapt production schedules to the demand
changes in the marketplace while satisfying the goals of low-cost, high quality, timely delivery, and improved worker morale. The third
edition examines how the system has incorporated computer integrated manufacturing technology, a strategic information system,
redesigns of assembly lines, and a philosophy that incorporates respect for workers. Annotation c. by Book News, Inc., Portland, Or.
Toyota Production System: Beyond Large-Scale Production
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