No. 1-2 of 2 Books
Korean Dynasty: Hyundai and Chung JU Yung
Drawing from his 20-plus years of journalistic experiences in the region, Kirk reports on Hyundai, Korea's largest business conglomerate
(or chaebol). Kirk examines the Hyundai group in the context of Korean history, social and political systems, and business. A central
feature of his well-written work is the controversial business and political life and career of Hyundai's founder, Chung Ju Yung, age 78.
Based on the author's personal interview, discussions with executives both inside and outside of Hyundai, and public information, the work
takes an unauthorized look at a number of the leading companies within the Hyundai group. This storylike account of Korea's largest
chaebol, which is told in the context of Korea's rise from a Third World to a world-class economic power, complements Mark Clifford's
Troubled Tiger (LJ 8/94). Recommended for executives, scholars, and students of business and the social sciences.-Joseph W. Leonard,
Miami Univ., Oxford, Ohio
Made in Korea: Chung JU Yung and the Rise of Hyundai
Chung Ju Yung rose from poverty to build Hyundai, one of the world's largest and most successful business empires. This book tells his
fascinating story and reveals his winning business strategies. 32 photos.
