Are you happy with your latest New Vehicle purchase?
If you are, you are in a very small minority of vehicle purchasers.
According to a resent TV program in Canada, over 60% of vehicle
buyers are NOT happy with their purchase.This program showed
how "secret buyers" are used to travel the country and check
out different car dealers in different cities.
According to the findings of these "Buyers", Vancouver topped
the list as the WORST place to buy a vehicle. During the program,
they showed these "Buyers" checking out advertisements and then
going to try and buy the vehicles "As Advertised". In every
case the advertised SPECIAL was no longer available but for
just a FEW DOLLARS MORE etc. etc. They even showed one place
in Calgary that had advertised a NEW vehicle for monthly payments
of $99.00 but found out there was no such thing available.
Lets take a look at what this program was showing.
1. A person has less than a 40% chance of getting an honest
deal when buying a new vehicle. (The funny thing is, the same
people that were not happy with their last purchase will go
buy another one.)
2. There is a lot of mis-leading advertising going on. (There
are laws against such practices but it would appear the dealers
think they are above the law. But people still go there to buy
vehicles.)
3. Buying a New vehicle is a very expensive "Crap Shoot".
Was there anything new shown in this program? Heck no, this
same sort of stuff has been going on for years and will continue
to go on. Why? Because it WORKS. New vehicle sales are reaching
ever-higher records even though these surveys show that the
majority of people are getting ripped off. This just goes to
prove something that I have known for years and that is people
REALLY DON'T CARE. People are so brain washed into the "NEED"
for new vehicles that they will put up with just about anything
to be able to buy one. I wonder what would happen if I were
to open an Automotive Repair shop that advertised NON-EXISTENT
low prices?
Also I could rip off 60% of my customers, what do you think
would happen? Oh that's right, there are lots of big CHAINS
that are already doing that and making millions, just like the
car dealers. What ever happened to the "HONEST" little corner
garage where the mechanic became your friend? Well in most cases,
he has closed up shop and gone into another line of work because
he could not compete "HONESTLY" and he would not become dishonest
to stay in business. The bottom line: People would rather complain
than do anything about it because THEY REALLY DON'T CARE.
